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n most businesses, between 70-80% of your leads are long term. They're potential clients who pass all your qualifying criteria - but they're just not ready to buy right now. Ideally, you want to begin to build a relationship with these potential clients so that when the time is right to buy, you're in the front of their mind. Unfortunately, Read More

A blog post discussing the importance of online marketing to offline marketing and vice versa. If you think doing one in isolation is enough, this article may make you re-think your approach. Read More

Deciding which online opportunities to embrace comes down to understanding your audience. "Go where your customers already are. Social media is not about being the first one into some new technology." If you don't know what social media your customers are using, check it out by searching for your company name on Facebook or others. P Read More

In life, there is no separation between one's vocation ad one's avocation, between our day jobs and other things we do to remain inspired. That's the principle that guides Yvon Chouinard, founder of the outdoor gear company Patagonia. He believes companies large and small can reap greater financial rewards by doing what's good for the environm Read More

Whether it be getting out of debt, running a marathon, taking a much needed holiday or simply getting in shape, we all have goals. Yet whilst we do have them, and we would love to achieve them, life or other priorities sometimes get in the way. Whatever the reason for this may be, it's no secret that goals can be difficult to work towards and a Read More

As Apple announces its one billionth app download, Jay Byrne, CEO of v-Fluence Interactive explores the future of the mobile Web, PC's and where the Web is heading. Read More

This podcast offers six sales tips to close more sales by taking the lead to get customers to make a yes or no buying decision. Read More

Jill Konrath, Dave Stein, Charles Green, and Skip Anderson contributed to this unique FREE eBook "Selling Through a Slump: An Industry-by-Industry Playbook." Read More

"It's all very well to say 'qualify your bids'", said a company director last week, "but in our industry, a two per cent win rate is the norm." - is that for real??? Read More

It seems Ben Stein is a bit nostalgic about his first summer job as a teen when he sold shoes. Read More