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One of the best things you can do to improve your lifestyle is to make a little more time for you, doing what you enjoy, or working on something that you think will make a difference. Read More

Now that Labor Day has come and gone, you probably are finding your marketing and promotion efforts quickly heading into the dark night of Halloween. After all, Americans spent in excess of $6.9 billion last year to celebrate this spooky day. Here are seven chilling ways to market to your customers Read More

As we watched New Orleans once again get pounded by the fury of Mother Nature, the event should be a reminder to all business owners that disaster preparedness is not something to take lightly. In fact, the U.S. Small Business Administration reports that approximately 25 percent of businesses that Read More

You don't have to be a Midwestern farmer to be worried about how the lack of rainfall will impact your livelihood in the coming months. Read More

I have had this idea at the back of my mind for several months already. And now is the time to share it with you. Whether I facilitate workshops or advise clients, I often find myself having to explain what the phrase social media strategy stands for. Usually, people realize that they have been imp Read More

Small business owners know the value of fostering a relationship with clients. However conversational roadblocks and objections can challenge those very important relationships. You know your product and the value it will bring to your client but... Read More

I interviewed Alex Schregardus of Xyndi Ltd about his new app visitorM - his start-up experience and idea behind setting up the app and which market sectors it is ideal for Read More

How can you keep your writers consistently churning out quality posts? There’s a simple approach you can use to keep your writers busy for weeks at a time with only an hour or two worth of effort on your part. Read More

While sending out press releases may seem like an old way of marketing, it’s actually got a whole brand spanking new modern twist that has taken it to a totally different level of marketing potential. Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More