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Email marketing is still the best performing online marketing channel. But your strategy needs to evolve. Here are some email best practices that you can use. Read More

The Language of the leader (Rhetorical communication)

Rhetoric is the art of convincing another of the truth by means OTHER THAN THE FACTS

What other methods are there?

There are methods that appeal to the emotions:

This is the language of rhetoric.

Rhetorical language is:

• Em Read More

Customer touch points are any interactions and communications your business has with your customers during the life of your relationship with them. Read More

Trade shows help kick-start your success as a small business owner. Before wasting your money and attending a trade show, learn my useful tips first. Read More

Tap into great advice on maximising your presence and effectiveness in face-to-face marketing opportunities. Read on to pick up on some key event tools out there. Read More

The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete. Like Apple, Subway, Dog's Trust Read More

Searching for content has become a whole lot easier with rich snippets. Most search engine results show listings that utilize a rich snippet, or put simply, more than just the site link. Major manufacturers use rich snippets to show images, pricing, reviews and more. Bloggers are including head sh Read More

Marketing is inarguably one of the most crucial parts of every business. It could come in the form of media advertisements, word of mouth information dissemination, gigantic billboard, events, stickers fliers and sales promos, among others. Without people knowing about a company's product or servic Read More

No two entrepreneurs are exactly alike, but they do share similar characteristics. In his book, Entrepreneurial DNA: The Breakthrough Discovery That Aligns Your Business to our Unique Strengths, Joe Abraham talks about four types of entrepreneurs. Take a look and determine which one you’re most lik Read More

Are you needing some help learning how to run your small business? Here are some excellent small business learning resources for getting you all the help you need. Read More