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We all need to measure ROI we've listed 10 metrics for busy SMEs to monitor without adding hours to their workload or taking their eye off the ball . Read More

Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment. She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing. Read More

As a retailer and business owner, you spend a lot of time developing your product line, attending to every detail, and designing each piece for functionality and beauty. Communicating all of your hard work often comes down to a single photo on your product page, and this can mean the difference bet Read More

It’s no surprise that inventory is one of the top expenses for a small business. Your aim is to have exactly what people want and need the moment they walk in your store. However excess inventory can mean the difference between a profitable business and one that shuts its doors. If you are lucky an Read More

One of the most commonly used tools by businesses is email marketing. And while social media and text messaging are becoming popular methods for reaching customers, email is certainly alive and well as a messaging technique. Let’s take a look at AWeber, an email program that is quickly gaining buzz Read More

The legal profession has long held the professional standard that the pursuit of justice and the practice of law must include providing legal services to those who can not afford to pay. Read More

Innovation is what will take your new business to the next level, as long as you know how to manage it effectively. These 3 online services can help your employees create and collaborate more easily. Read More

The online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase - we are adopting esocial. Read More

Irish Networks and the people's ability to communicate and adapt to their environments have helped individuals and the nation of Ireland to succeed in business . Read More

If your business blog doesn't see a lot of discussion in the comments, don't be discouraged. Here are some reasons why it doesn't matter anyway. Read More