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It all sounds easy to develop your key message, just work out why should customers do business with you, why aren’t they and your brand personality. The problem with this approach is that it is all about you and it is looking inside out instead of outside in. Two key areas you need to consider first are Read More

There's still time, just barely, to win a scholarship worth $200 allowing you to attend the Small Biz Social Media Summit June 5-6 in Hutchinson, Kansas. Decisions on the scholarship will be made May 21. (That's this Friday.) For details read the full post on the upcoming event in this post at Small Business Trends. There is also a link to information on how to simply make arrangements to attend the event. BizSugar.com is a media sponsor for the event, by the way. Hope you can take part Read More

Outstanding Northeast Ohio companies and impressive tech entrepreneurs in the region were at Cleveland's Corporate College Wednesday evening for the annual Best of Tech Awards, presented by NEOSA. I'm on the advisory board for bizSugar.com, the small business social networking... Read More

I've become enamored with those Korean Air TV commercials. Here's why they work. Now, will a Korean company please hire me so I can try Korean Air Read More

Business planning for your blog can pay real dividends. Small business can really benefit from a blogging, but it needs to be planned and executed as carefully as any other aspect of business Read More

Just like the community in which you live, social media neighborhoods are created by the people who inhabit them. Here at BizSugar.com, for example, we feel we have one of the best online communities on the planet, but making a difference in your social media community or neighborhood has to do with your effort and the efforts of your fellow members to make them good places to interact and network.
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If we do not built a strong foundation, then the structure on which it stands, will not stand the test of time. It takes time to set up a business, that time varying depending on the type, size, shape and location. So what needs to be in place, for the business to stand the test of time Read More

This article describes the basic strategies that we used to get our online business over the hump. In some ways, this article is also the sequel to my last one on how I was a neurotic mess when our business first launched Read More

There are some people who think SEO is expensive. This is, of course, a matter of perspective. If you go online because you’ve bought into the scam still being pitched that you can make big money with almost no investment, and you set up a website for under $1000 using offshore labor, then the idea of paying $500, $1000, or $1500 a month might sound expensive for SEO costs Read More

It's easy for "harmless" stereotypes to creep into international marketing and communication — even for the most cross-culturally aware and careful business owners and marketers. These basic steps will help you look at your international communication with the proper perspective, ensuring you don't fall into a sneaky and dangerous trap that could mean lost revenue and opportunities Read More