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LinkedIn isn’t just a tool for businesses to expand their brand on, but individuals like bloggers can benefit a lot if they spend some time on it. As a blogger myself, the following are five benefits that this social networking site could befit you as a blogger. Read More

Although Facebook is generally more oriented to communications between people who already know each other, with .4 billion users, it can be an effective tool for marketing. One way to maximize online visibility is by making connections between Facebook, Twitter, and LinkedIn. In other words, network your networks. Read More

One of the year’s biggest social media, emerging technology, and networking events, South by Southwest (SXSW) is a little over a week away. It’s also affectionately referred to as Spring Break for Geeks, but the SXSW acronym can also be short for Social by Social Week due to the endless opportunities to meet fun and interesting people across a variety of professional backgrounds.

The official Read More

Monitoring your brand online and in social media has become a no brainer. However, if you are neglecting your niche keywords and competitor brands you are letting opportunity fall out of your sales funnel.

Here are a few examples of a great Michigan brand, Steelcase monitoring social media for sales. Read More

Quotes. Entrepreneurs are fascinated with them. They spark our creativity, motivate us to action, and inspire us to greatness. They offer us insights into the spirit behind innovation and genius. And they act as fuel to the blue-flame fire that burns deep within every true entrepreneur. Read More

Great example about how the way you handle quality problems can cause you to either lose clients or gain a competitive advantage. Read More

Now, it is no surprise that social media is important. I think we all recognize that. However, many people do not know where to begin or justify its use. So you can imagine that the most talked about topics included the importance of implementing Social Media and the Return-On-Investment (ROI). Below are some key takeaways from the panelists. Read More

In order to provide users with the absolute most relevant search results, Google is doing its best to provide a more local, a more social results page. The days Read More

John JantschHope you can join me for a free webinar Wednesday March 3rd at 1pm CST as I reveal through the use of The Marketing Hourglasssm the logical progression that takes your customer from know to refer. Nail all the steps in between and you’ll teach your business to market itself! Read More

If you follow my writing you know that I’m a big fan of setting up routines that let you listen in on what’s being said about your brands, products, people, industry and competitors using free tools like Google Alerts. Google Alerts let you set-up custom searches and then have any mention of that search term sent to your RSS Reader (like Google Reader) or email in box as they happen or at the Read More