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Some of the best facebook applications that will enhance your fan page visibility, entice new visitors to join while promote engagement among your fans. Read More

Tips for building a twitter following by not being a Twitter snob. Includes tips on identifying influencers and following targeted people. Read More

When I start working with a company and their sales force, it doesn't take long to identify which salespeople have a real passion for their customer, for their product, and for the sales activity. These are the individuals who have a superior drive to achieve, a sparkle in their selling eye, and a true love of their customers and their product or company. Is it just me, or are there fewer of thes Read More

There is always things in business that we are not comfortable with. It's important to consider the benefits and this will help drive you to complete the task. Read More

My son is a high-school senior, which means that the volume of college recruiting direct mail has been careening into our home mailbox faster than the Long Island RR rolling into Penn Station at rush hour. As my friend Helen Klein Ross has pointed out, direct mail marketing may be in decline in most places… but it's alive and well and thriving in college marketing. Read More

I talk about small business Internet marketing more than anything else since a lot of people that I know are small business people. That’s why I blog about their experiences and their issues because these people are often viewed as the backbone of any true economic recovery that might take place. Read More

Real influence, the real ability to persuade others, is based on the foundational attributes of success. They aren’t tactical, and they are what make you someone worth listening to. Build on these two points to build influence and persuade others. Read More

When starting a new business, advertisement is very important. Here are some ideas for advertising including internet advertising and ways to get free advertising. Read More

Competitive intelligence 2.0 is just the latest benefactor of Web 2.0 technology. As with other genres tagging on the 2.0 moniker competitive intelligence is getting a face-lift because of this open and interoperable tech philosophy. Your opportunity is to take advantage of the advantage before your competitor does. Read More

New Rules of Business Guides for Woman-owned businesses.

OPEN created 3 New Rules Guides to provide women business owners with valuable information and tips, including expert insights focused on Marketing, Management & Finance. Familiarize yourself with these helpful resources to help grow your business. Read More