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With a little help from a tiny technology company located in Mountain View, Ca, two bloggers have... Read More

Interview with the author of The New Rules of Marketing & PR David Meerman Scott one of our must read books for entrepreneurs. Read More

Todd Sattersten, author of Four Simple Lessons About Cost, Price, Margin and The Options Available to The 21st Century Business, was a guest on my radio show recently. I asked him: What are these 4 simple lessons about cost, price, margin and the options available to 21st century businesses? Read More

Listening to the radio helped me understand a couple of sales basics. When you see how others use time and value to sell their products you get an understanding of how they impact your approach. Read More

Google Image Search is the version of Google dedicated to images and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Read More

Social media is still being looked at as a waste of time by many businesses. Unwilling to take the time to understand how to approach it or to realise it's benefits, it is dismissed as a fad. To their misfortune. Read More

Like it or not, marketing executives are expected to deliver great presentations. And while some marketing executives are competent public speakers, practicing the following advanced tips can take a communicator from “good to great”. Public speaking, like any other craft takes discipline, commitment and plenty of practice. Read More

Competing against bigger players in your market can be tough. The usual marketing tactic used is to lower the prices which is not a healthy option for your business. This is the story of how a small business went up against very powerful competitors. Read More

According to Liberty Mutual’s latest survey, they found that men embrace and use social networking sites much more than women do. Men are more active in social media “across the board” according to the survey. Read More

For most people, this question is a hard one. Firstly, because we usually want both: more money and more time off. And secondly, whether we plan it this way or not... Read More