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Having all the latest Web 2.0 marketing tools does not ensure your marketing success if you use them incorrectly. Unfortunately, all too often entrepreneurs join social networks and associated groups and then immediately attempt to market to everyone the very same way they ran advertising in the past. Not only does this not work, it actually harms your credibility and thwarts your success.

Wha Read More

Even though the squeeze of the recession is lessening, marketers cannot abandon the quest for discipline and efficiency. Marketers have a direct digital marketing mandate to unify database and multi-channel content execution to gain efficiency and aggressively pursue improved consumer experiences… and the sales spoils that accompany them. Read More

There is a very clear correlation between a positive work attitude and positive results. It seems that those who maintain a positive attitude (even when things are not necessarily going their way), consistently produce successful work results. Even if they come up short on delivering, having a positive attitude will cover up a multitude of sins. Why you might ask? The answer is simple... Read More

The past few years have been tough on businesses.  The recession, credit, regulations, taxes, and a myriad of other external factors  have wreaked havoc on the small and medium businesses. Forget about the recession and apply these five principles to grow and prosper. Read More

What every entrepreneur needs to know from the consumer electronics show this past weekend in Las Vegas. Includes an overview of Skype TV and the race for bringing Internet TV to your TV screen. Read More

How do you use Twitter? How do you make Twitter profitable? These are questions asked of me frequently and below is an overview of how I personally use Twitter. First and foremost I look at Twitter as a stepping stone in building a relationship with potential clients and partners.  Twitter, for my business, is not a great tool for ongoing relationships.  I cannot carry on a meaningful conversatio Read More

Winning Workplaces is a nonprofit committed to helping small and midsize organizations create high-performance workplaces.Winning Workplaces and Inc. Magazine are seeking compelling examples of organizations with outstanding cultures for the 2010 Top Small Company Workplaces competition. The winners will be featured in the June 2010 issue of Inc. Magazine. Read More

Punishing employee bloggers is too often as effective as punishing the messenger. The issue may be what employees have been inspired to share whether on a blog or in person. Read More

Kudos to all the companies who have utilised social media in 2009, but since 2010 is around the corner; it is a good time to see what can be done better in 2010. There are many opportunities and so much could be done that the list is endless, but here I have tried to select the 10 lowest hanging fruits. Nothing is absolute, and we all know that what works for some doesn’t for others. Read More

Offering Tips and Advice in Business Articles and Blog Postings is a Golden Strategy for Attracting Clients. It allows us to demonstrate our expertise, skill and acumen. But never make yourself redundant by giving away all of the pieces of the puzzle and providing a "do-it-yourself-manual" for prospective customers. Read More