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The Purple Cow is about you (whether you are a brand, business, blog, whatever), standing out from the crowd of other “cows”. It is about what it’s going to take for you to step out and fill a role that few others can or are willing to do. Read More

My last post, Effective Sales Coaching–Closing The Loop, has generated some interesting feedback. One of the thoughts that came up is our propensity to plan, talk about new ideas, but our failure to move forward.

I encounter this all the time. Well intended people invest lots of time and ener Read More

Want to read some of the best small business articles from the past week? Check out the small business article roundup for the week ending April 1. Read More

Air travel can be unpredictable and sometimes flights are canceled and delayed. How do you cope? Do you have a plan B for your business? Read More

Let’s pretend that money isn’t an issue. Let’s just focus on the objective, and that’s getting a site live which generates revenue as quickly as we can. Read More

Working from home can test your sanity. Finding the right direction is imperative to creating success. I decided its time to get my hands dirty and do a little digging for myself. Read More

As the key marketer of your brand do you have enough knowledge to make the correct decisions if you outsource certain marketing activities? If you do not and allow them to have all the knowledge then you could be heading for trouble if their business fails or you break up. A couple of tips to help. Read More

Article marketing has been a passion for some, and it’s always been a good way to help with a great many things including SEO, building reputation, authority, branding, and a great many other things as well. Once upon a time, article marketing was great because we’d simply copy and paste a piece to Read More

In business, being successful is not just about choosing when to seize upon an opportunity; it's not just about knowing how to incorporate the latest and greatest techniques; it's also about realizing when something you're doing isn't working and being able to just let go... Read More

Our particular ability to remember … and forget is unique to all of us. Some of us never forget a face while being hopeless with names. Others have trouble with appointments or where we left our keys. I often have trouble finding the right word or forget the entire plot of a movie or book. (N Read More