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You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif. But the rebranding is directed at an audience you wouldn’t think of first - its own residents. Thus, the city set out to find a variety of small business branding ideas. Read More

Let’s face it; most small businesses do the bulk of their business locally. So, the thought of gaining access to Facebook’s 300 trillion Read More

A few weeks ago, I was sick. Taylor was sick. Everyone was sick. There are times when you can power through sickness and get your work done. But then there are those other times… How do you tell your clients that you need an extension on a project because you’re sick? Read More

Marketing methods are like shoes. Marketing is all about putting your best foot (!) forward. It's about being visible, which can trigger fear and self doubt. So you're vulnerable to methods that, on the surface, look glamorous but don't actually fit who you are or whom you're trying to reach. Read More

Sitting in front of a computer all day can be a pain in the neck…literally. There are a few simple changes you can make to your office to give your back, neck, eyes and even wrists a break. Read More

To see new ways is to first think in new ways…. You will start to change the world as soon as you start to CHANGE your perception of it. Read More

A top ten skill needed to be an effective leader is managing change. The day-to-day operations command our attention and complacency could take over. Read More

This year, a lot of buzz has been generated on whether social media is capable of overthrowing traditional marketing strategies and reign supreme.

What I noticed is that traditional marketing seems to incorporate more of social media in their marketing strategies, whereas, those social media purists fervently believes that this (social media) is the way of the future and traditional marketing Read More

It looks like funding has started to loosen up a bit and we may be heading to an uptick for small business owners. But you and you alone, are responsible for ensuring there is enough cash to support your business. So as the year draws to a close, it’s important to take a look back at your business finances and assess what went well and what didn’t work so well to create the foundation for a bette Read More

Here are 7 reasons for businesses to create a Posterous blog for different social media marketing tactics. There's more to Posterous than the ease of publishing photos. Read More