BizSugar.com › User › roseanderson › Voted

Could Boise, Idaho, be the new hot bed of small business growth in the U.S. Why not your home town no matter how large or small? Search giant Google claimed in an early post of its new small business blog that an estimated $72 million had been generated by business in Idaho using its online advertising tools and sited other recent reports on the growth of small business in Boise as the reason for a recent visit. How are you using the tools of the Internet to leverage your small business in your own home town? We would love to hear your story. Please leave it in the comment section below. Read More

Sometimes Internet marketers seem to do everything right tactically... but they can't seem to get the sales they're after. Maybe it's because you're focusing on "gaming a system" rather than building relationships Read More

Do you know what your website bounce rate is? It is the most important static that we should be aware of when looking at how effective our website is. The bounce rate is simple to understand however fixing it could take some trial and error to find the problem. The bounce rate is the measure of the times a new visitor comes to your website and after viewing one page clicks out right away. Which means right away they saw something that they didn’t like on your website or it was not what they were looking for. So how do we fix a high bounce rate Read More

Had a lunch meeting with a sales exec this past Friday, a prospective client. A colleague brought us together and it was the first time I’d had contact with the man. Ever leave a meeting and have this feeling that the other person was somehow different/unique/better in some way, but couldn’t quite put your finger on why? That’s the feeling I’ve had all weekend and it finally hit me why I felt that way Read More

Aisling Foley has 23 years marketing experience in the IT industry. Before founding her marketing consulting business in 2007, Aisling worked as Head of Marketing for CR2 in Dublin and Dubai & prior to CR2, she worked as Marketing Manager in Sabre Holdings in Dublin Read More

I promised Susan Oakes a couple of days ago to post this article from a blogger I always enjoy reading, Sonia Simone of Copyblogger, in response to Susan's post "Your Customers Have The Need But Do They Have The Desire?" Check it out on her blog, M4B Marketing, or here at BizSugar posted about four days ago. In the post, in turn a response to another post from Stoney deGeyter of Search Engine Guide, Susan argues that "You need to work out the difference between those customers having a need and those that actually have a desire to take action." Susan is definitely right as far as she goes, but Sonia takes it one step further. Those customers with a "desire to take action" may just be the tip of the iceberg!
Read More

Reputation matters. A lot. Online and offline. Every interaction big or small is either a chance to enhance your reputation or destroy it Read More

The Free Traffic System is NOT what the name sounds like. It is an effective platform to build editorial links on keyword-relevant pages across multiple domains of mixed quality. And it’s free. This is my detailed (2900-word) review. Read More

What does quality link building and expensive beer have in common? How many PR 1 links do you need to equal the value of a PR 6 link? Find out in this awesome, animated infographic Read More

I just read a rather depressing piece of information: for the first half of 2010 the rate of new business start-ups was the lowest it's been in 24 years. According to a blog post for the Wall Street Journal "the 3.4% first-quarter start-up rate and the 3.9% in the second quarter mark the lowest first-half since (executive coaching firm Challenger, Gray & Christmas) started recording data in 1986." The reason for such a dramatic decrease from last year is less than obvious Read More