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Blogging is a great marketing tool. Blogging takes time and patience though before you will start to see results in terms of link building and readership. Don't be disheartened - both will come in time for you and your business.Here are things I've learned in the last year or so - hopefully you'll Read More

Niche marketing is about focusing your marketing efforts on a particular market segment, or “niche” and creating a product and/or service that speaks directly to that niche. Read More

Virtual offices are a great way to expand your business capability. But there are options other than managed service providers and these should be considered by any new business before deciding on the best approach for them. Read More

The trouble with sales reports is that they are autopsies. And an autopsy has never been known to bring the body back to life. Read More

There are a number of things that the print industry got right, things that have been forgotten on the internet, and so there are a number of lessons that you can learn from print newspaper ads that will make your website more popular and successful. Read More

The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your web site as your web strategy. Read More

There was no commercial internet in the 80's, but that doesn't mean that we can't reach into the recesses of our past to see that, everything we know now about SEO, we already knew back then. How? From the greatest, most magical music of all time: 80's hair band glam rock! Read More

Search Engine Optimization is a long-term investment. It can take months before SEO efforts move your website into the desired top search rankings. So, how do you know if you’re on the right track in the meantime? What metrics can you use along the way to determine what’s working, to keep you mo Read More

Focus Groups are one of the fastest ways to improve your Marketing Plan and gather data about your target demographic audience. You don’t need a large budget to do this. Indeed, most of the Audience Analysis demographics we capture are performed in small focus groups with 5-15 people. Read More

What does the web offer an entrepreneur who knows she can sell the finished product online, but needs to figure out how to have the product produced before that can happen?

As it turns out, plenty. Read More