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If you read the product offering descriptions on Groupon.com, you are in for a big surprise, because the company breaks nearly all the rules of copywriting. The copy is not brief or tightly focused on the company’s unique selling proposition. Groupon’s copy is rambling and different.
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Web analytics coding for marketing across two or more websites under the same owner. Modifying the web analytics code permits a better assessment of customers across shared websites Read More

If you consider yourself to be an aspiring entrepreneur, then you should also add another title: amateur accountant. One of the first steps of new business creation and start-up is to figure out how much money it will take to turn your idea into an actual, operating business entity. Read More

There's a very simple way to build a listening platform in which you can keep track of all important conversations. All this can be done in less than ten minutes! I made this short video on how you can customise Hootsuite.com to make it work for you as a true listening station, ensuring that the ma Read More

Among other things, I carry out feasibility studies for start-up or developing businesses: sizing their markets, identifying important trends, doing competitive analysis and the like. Typically my projects are one-off and usually require between 3 and 10 days’ work. Read More

Is it possible to go on a vacation without worrying about your business? My answer would be: Yes, it is possible. Learn how I did it. Read More

Meet Richard Shakespeare. Shunned by over 2,000 employers, he took matters into his own hands.

And clients are lining up! Read More

It seems that the whole focus about marketing these days is on marketing tactics, especially social media. Could imagine what Apple would look like today if they just focused on tactics for the Apple Mac and not looked at developing new products or services like iPad? Read More

Google Places are official business listings, ordered by phone number and address, on Google Maps. The best way to think about your Google Places profile is like a yellow pages listing on the internet. When local searches are conducted for your business, your Google Places listing should be one of Read More

You have been told that you have an hour and a half to present. You don’t have anywhere near that much time. What does your dream client want from your presentation? Read More