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Marketing and advertising claims are a dime a dozen. But who knows what they actually mean Read More

When marketing your products and services, competitors are a fact of life and you should not be taken by surprise. The problem usually occurs when you haven’t considered that new competitors will enter and try to entice your customers away from your business. After they have launched it can be too late to take real action with your marketing that will make a difference. Here are 4 tips Read More

"Since getting into the business, I’ve learned to drop my grammar pride. It’s all fine and dandy for writing research papers, but when you’re writing marketing materials, the rules don’t always apply. Sure, you don’t want punctuation mistakes or misspellings, but there are some academic no-no’s that work great when writing sales materials. Here’s a few of them. Read More

Remember "All I ever needed to know I learned in Kindergarten?" This article reminds us of we are perceived in life and business by our actions and words! Read More

Today is the first official Social Media Day presented by Mashable. To celebrate the occasion, individuals around the world have planned live events with the purpose of getting together and sharing their social media knowledge and experiences while having a drink or two. Unfortunately, I will be unable to attend because the event happens to fall on the same day that the Dave Matthews Band will be performing in my area. For the last decade, I have associated summer with seeing DMB live. In honor of these two events, below are 8 social media tips that we can learn from Dave Matthews Band lyrics Read More

Yesterday during a Senate confirmation hearing, a U.S. Senator (businessman) was caught sleeping and doodling by cameras.

This chapter in American Politics has implications and repercussions on all of our BUSINESSES Read More

Bit.ly is a great little tool for shortening long webiste addresses. The major benefit from using Bit.ly is the analytics package which shows you where your traffic is coming from as it relates to companies and also from what website sources Read More

Hi, folks. Please join me in welcoming the newest members of the BizSugar team. Also be sure to check out our new BizSugar blogroll. You may find links to some of your small business sites there Read More

If you are still in a good job that pays you well - regardless your passion for entrepreneurship - I suggest you not to quit your job just yet Read More

How does your pricing impact your break-even? What does it really cost to run your business? How have you prepared for the greed that enters into a successful business? These and other topics are covered in this interesting article about a lemonade stand created by the author's children Read More