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In a further continuation of my series of quick social media tips (check out 5 Tips for Getting More from LinkedIn, 5 Tips for Getting More from Facebook, and 5 tips for Getting More from Twitter), I'm covering some overarching advice today as I believe small business owners and marketers need to think strategically about social media use, perhaps Read More

Although communication may appear to be natural and easy, it is not as simple as it may seem. Good copywriting skills can improve your sales and marketing and help you to get better results out of low-cost marketing methods. Read More

Sometime the best tools can have undesired results in the untrained hand. Read More

A black and pink sign stands outside Trendy Nails in Victoria, advertising the pedicures, acrylics and other services the shop offers. But potential clients can also grab up info online, through the business' tweets, status updates and online profiles. Read More

Don't spend a cent of training unless you have a plan to sustain your investment. Read More

Check out this video. Although I've watched it many times, I never get tired of it. Following the video, you'll find a list of favorite one liners that I've picked out for emphasis... What are the things that you need to take hold of— things that by giving your very best— will change your life? Read More

Deciding when to change your business strategy can be tough. In tough economic times, you can quickly see old sources of revenue melting away giving you a clear indication that it's time to change course. But, of course, change is scary and you can risk alienating loyal customers (and employees and partners) along the way. This article from Busin Read More

Interview with Rieva Lesonsky, CEO of GrowBiz Media, candidly sharing the top 5 mistakes she made when starting a business, and how you can avoid the same errors. Read More

One of the problems recently cited by the Patent Trademark Office is that it takes about three years for a patent official to “get up to speed” and in recent years officials have been only staying on the job an average of two years. Read More

Two months ago, my communication skills were already good— or so I thought. You see, the communication skills I had were crafted in a business-to-business environment. But two months ago I did not know how to communicate well on social media. When you have solid communication skills, it is easy to notice new people on Social Media. Read More