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How international market research can help businesses find the right marketing tactics to use to reach international markets and why market research is an integral part of international marketing. Read More

Knowing the answer is not the same as getting the buyer to own the answer. Read More

There has certainly been no shortage of stories, posts and comments questioning the future of social media for small business. But before you switch off your laptop or chuck your blackberry see this post from Twitter investor and VC superstar Fred Wilson. Of course, there has also been a flurry of articles, reports, posts and comments on the numbe Read More

The Wall Street Journal provides this story on how U.S. franchises are seeking overseas markets. In part, the newspaper reports this is due to saturation in U.S. markets by huge franchises like McDonald's, but also the move has been triggered by the credit crunch at home. Emerging markets in Brazil, Central and Eastern Europe and even India and C Read More

The New York Times creates a video series about small business in recession. Despite reports that the recession may be easing, these businesses are still hurting and its hard to say whether some, including a New York movie tourism service (talk about a niche), a bicycle manufacturer largely serving the decimated automotive industry and a New York Read More

According to a new study by researchers from three Canadian universities, the biggest red flag for a potential accounting fraud is a CEO with a truly oversized ego. Here is a recipe for how to better prevent it. Read More

How would you have handled this situation? How do you feel about what happened? Would you have done anything differently? Read More

Having a strategy based on facts rather than emotion brings clarity to sales and sales leadership. Read More

I've worked for bosses who hold polar opposite views on the issue of whether or not a manager should apologize. One believes that a manager should never apologize to their employees. The other makes it a practice to apologize regularly for wrongdoings. During the last few months... Read More

Do you know what the majority of business owners have as their preferred recession fighting response? Learn what it is along with what and what not to do. Businesses will be much better off for it—. Read More