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Today’s podcast is an interview with Sanjay Mehta, Joint CEO of Mirum India. The digital space in India represents over 300 million connected citizens and 100 million active social media accounts. In 2012 when I was in India speaking at the World Brand Congress I met Sanjay Mehta who at the time wa Read More

Internet marketing keeps changing.  But at the same time, it stays the same.  Well, the fundamentals do anyway.  

So let’s run through some internet marketing predictions for the coming 12 months.
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This is the content marketing era…
Every one of us is busy in creating valuable content for our target audience. From my point of view, I intend to create content that can help to solve my customers’ problems. When I produce content, I make sure to add a lot of value so that it can help my custome Read More

I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Exper Read More

You may have considered building a tracking URL and putting it in the “Website” field of your Google My Business Google Places page.
You’d do this so that you could see in Google Analytics how many clicks came from people how found you in the local 3-pack (as opposed to in the organic results). Read More

According to Gartner, “By 2016, more than half of real-time business dashboards will provide a panoramic view that provides information from multiple sources”.

Business users demand more from mobile computing. New Salesforce1 Mobile tool for Reports & Dashboards gives access to business users t Read More

Jim is one of my favourite social selling thought leaders and long time friends in the business – although we have yet to meet in person! I had an opportunity to read Jim’s new book “Not Taught – What It Takes to be Successful in the 21st Century that Nobody’s Teaching You” and asked him to be on t Read More

Today’s blog post and podcast is about the 9 C’s of Social Sales Success. Their are many attributes, attitudes and strategies required to effectively harness the power of online social networks for sales and relationship building. I have taken them and broken them down under 9 core areas that start Read More

Whenever you think of improving website speed for better SEO rankings, Image compression comes into the picture, we use a lot of images and screenshots on our blog posts, without screenshots we can not explain things well in our text article.
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Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space.

Following is brief abridged version of what I cover in the podcast:

In a recent study (by Augure) of over 600 B2B marketing professi Read More