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Here in the marketing world, we should never become complacent. And that includes when designing our marketing programmes. Each programme has new objectives and therefore needs to be tailor-made to address that. What has worked for many years may still bring in results tomorrow but is it with optim Read More

Starting a green website from scratch involves a whole lot of effort, but the rewards can be rich indeed. Read More

Having a strong marketing message for your startup is the most important thing you can do. Without a marketing message, your business launch will flop or be delayed as you work out what went wrong. Have it done up front and the pay back will be swift. Read More

Here is a simple exercise you can do to see which marketing tactics may be wasting your time and money. It is only for the brave because you do have to be a little ruthless with your decisions. Read More

You're gonna love this! I've been thinking about my next big pillar article and I want to include you guys in the creation of it. Read More

I’ll be discussing 7 Tips on how to create an effective street advertising for small businesses. Let’s begin by defining street advertising in the context of this article. This is actually under the umbrella of Out Of Home Advertising or OOH. This is any form of advertising that the consumer... Read More

Where Good Ideas Come From: The Natural History of Innovation is without a doubt one of the best business books of 2010 and should be a part of every entrepreneur’s library. Read More

Frank Capra's inventive 1946 classic It's a Wonderful Life describes the life – and absence – of George Bailey, a resident of little Bedford Falls who discovers what the world would be like had he never lived. Among the many instructive incidents of George's life, the run on the Bailey Savings and Read More

How to brand your blog or business site, by utilizing you're very likeness above the fold, learn blog branding techniques from the experts. Read More

When it comes to multitasking, modern man is a true master, this article is a nice read about multitasking side effects on our activity; why multitasking is not good Read More