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A good brochure design not only increases your sales potential, but also leaves a good first impression on your potential customers. While a well-designed brochure makes for an effective marketing tool, a poorly-designed one is a sure-fire way to drive potential customers away. Learn how you can build an effective brochure design that sells with the help of these tips: Read More

If you're considering purchasing a franchise, there are questions you should be asking of the franchise company executives... Read More

We have always been hugely influenced by images and messages. Do you know what your business is telling the world? Read More

Recently Chris Brogan, co-author of Trust Agents, speaker, trainer and all around social media guru, visited Minneapolis and held a seminar he titled “Reputations.” Eric Mitchellette, business coach and consultant, attended and wrote an article for this blog that I could share with you. Read More

Being an employer can be a wonderfully enriching experience. However, there is one aspect of being a boss that few (if any) employers relish: firing an employee. Firing employees can be particularly difficult where an employer has developed a personal relationship with an employee, or where an employee has served a company for a number of years. Here are some tips to consider when firing any empl Read More

Social media platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small business owners need to understand how these tools strategically serve and support small business first so they best implement social media strategies to sell products and/or services. Read More

Going green can be a matter of personal choice — of wanting to make your business better for the environment. But going green can also be good business. With the many tax deductions and credits available to business owners, making your company more sustainable can pay off when you do your taxes. Read More

Do you wake up and immediately check Face book or Twitter? Then you may just be a social media addict. Here are the top 10 Signs You're A Social Media Addict. Read More

By utilising mobile technology, listening to the customers needs and expanding into applications small businesses can revamp their websites this year, writes Matt Gibson, a BIMA award winning Web producer and director of production at London based digital agency Cyber-Duck. Read More

This title isn’t some cynical reference to Big Brother. It’s about the first, basic layer of scrutiny that potential customers give YOU: small businesses, consultants, freelancers and entrepreneurs, and you may not even know it. Read More