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PR or Public relations is about shaping and projecting an image as a key element in the drive for success. Top executives now consider a good image as a basic resource in the same way that they view finance or people. As the interaction between the government, industry, the environment, and the public becomes extremely complex, Public Relations has become an inevitable component of corporate aff Read More

Why splurging on a professionally designed website is well worth the cost for entrepreneurs. 5 Advantages include increased PR opportunities and sticking out. Read More

Amidst the sun, sand and waves of beaches we would visit in my childhood, it would appear: a single-engine Cessna towing an advertisement banner. In the blink of an eye, the impactful message reached tens-of-thousands of eyes! The great principles and lessons of this seaside, summertime icon are available to all with no need for a Cessna, jet-fuel or banner! Read More

The big idea is to find Influencers and entice them to persuade their followers to do business with you. Good idea but uncertain and expensive. There is a better way to use social influence that's easier and more effective. Obi-Wan was right. Make your enthusiasts into a Force to gain new customers. Read More

There are lots of activities you can do to fool yourself into thinking you’re making progress toward success.

But if you are looking to make money online, most of these activities are a waste of time, or at least premature if you are starting a new business.

Here are Scott Fox's Top 10 “Fake Progress” Time Sinks to Avoid. These are the 10 worst “Time Sink” activities that he recommends en Read More

Lots of business owners and CEOs alike got caught on the hop by this recession. Failure to anticipate the downturn led to businesses revenue and profits suffering. This of course meant that staff, customers and shareholders suffered too. Needless to say, there is every likelihood that those same business owners and CEOs will again be caught on the hop by the upturn when it comes. Read More

It seems that small business are mainly using social media to identify and attract new customers. That is that big take away from the most recent edition of the Small Business Success Index™ (SBSI). This third wave of the report, sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business reports social media adoption by small Read More

One of the most pervasive themes in American thought comes out of the pioneering spirit that settled and built a nation. It's the Can-Do attitude. It's really not unique to America though. Read More

How to get sponsors for your business, web series, podcast, blog and yourself. First step is identifying and giving first to begin the sponsor relationship. Read More

While conventional marketing methods still plays a major role for promoting business, an increasing number of businesses are starting to realize the value of having a strong internet presence and the branding value that comes along with it. Internet marketing gives businesses no matter big or small, access to the global market at a reasonable price and it’s truly personalized marketing Read More