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Contrary to what most of you might guess, the highest rate of entrepreneurial activity over the last few years is not Gen-Y young upstarts, but Baby Boomers in the 55-64 year age group. In fact, according to a study by the Ewing Marion Kauffman Foundation, these Boomers are actually driving a new e Read More

Find out how you can use guerilla marketing ideas to promote your startup. These ideas come from my own experience and have been tried and field tested. Read More

You’d be hard-pressed to find someone more dedicated to KISS (Keep It Simple, Stupid) than me. Nike’s “Just do it” campaign, for example, is brilliant. Easy to remember; obvious point; extremely effective. The blog Simple + Bold provides example after striking example of simplicity. Simple expl Read More

My friend David Brock nearly busted his gut laughing when I said, “Heck, we were doing content marketing thirty years ago. It was called print and direct mail.” He wasn’t laughing at me, he was laughing with me, because things have not changed as much as some people would have us believe. Then Davi Read More

Yes I mean everything.

Embracing this mindset is the first, and most critical, step in becoming a master negotiator.

Disgusted? Intrigued?

Are you fingers just itching to comment?

Read on so you can set me straight or declare your newfound mindset. Read More

If you are a small business owner who thinks that logos are the domain of big businesses, think again…A brand is the simplest yet the most complex aspect of a Read More

Promoting your business has never been cheaper or easier than it is today. We are not so much a global village but a giant neural network interconnected through social media.
Here's the first installment of 15 promotional ideas to build your business and brand. Take a look to see how these will Read More

I want more customers. On any day and in many studies with small businesses this statement appears very often. The problem with it is that it is very loose as a marketing objective. If you look at this objective in another way what you are saying is you want more dollars coming in. Tips to help.. Read More

This is a guest post of mine... Many small business owners have succumbed to the customer service craze, putting tons of money, time and energy into their efforts. While these are all vital aspects of running a successful small business, I wonder if we are going too far these days. Read More

Here are a few things you should NEVER say in public relation to make sure you're not just turning the reporters off. Read More