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Many businesses, from start-ups to those already established with a bricks and mortar presence, are cognizant of the reach of the web and are going online to promote their business.. Read More

An open mindset helps you to work effectively in an international environment where cross-cultural miscommunication and blunders can pop up unexpectedly Read More

“Cost-per-lead” – That’s a frequently-heard term in the digital marketing business. There’s only one problem. It doesn’t really mean much in terms of customer acquisition. A business can be swimming in leads, and still go broke without a successful way to determine which of those leads are valuable, and then convert Read More

Tips for young professionals who want an international or cross-cultural career and work in international business. Read More

There is a lot of research that goes into starting a new business. Here are ten tips to help you with researching your new business Read More

So how do you balance your work and ultimately your career when you start a new family Read More

How to Use Social Media to Market B2B or Niche Business. Small Business are always the leaders in Social Media and corporate behemoths only notice and fall in line once they see the effectiveness of a local business engaging dynamically with their local audience Read More

This sign has been on the bookshelf of every office I’ve ever had. In those years before I earned a private office, it sat next to my telephone. (A few of you out there will recognize its heritage… Read More

At some point in the life of your business, you will eventually get an irate customer and how you deal with this angry customer can have either a positive or negative effect on your business reputation. If you do things right, you can sometimes turn a dissatisfied customer into a happy one. Read More

What journalists want is an angle, a hook that makes a business stand out. Before you begin approaching media outlets, have a brainstorm with yourself.. Read More