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It may sound silly, but the best way you can optimize and market to your niche is to really get to know who you are targeting!

This is a very good read on how to optimize your internet marketing strateg Read More

Culture determines who will work for you, who stays, and who quits. Once formed, culture is nearly impossible to change. People who work well within the culture quickly self-select. And those who don't fit leave. Read More

Marriages can be blissful and harmonious or filled with animosity, hatred and end up in divorce court.

A business relationship is no different and the principles of keeping them successful are virtually the same. Except for the sex, of course Read More

When she passed away from breast cancer in 1979 at the tender age of 31, the world lost the voice of an angel.

I hope this dedication to her most famous song will help you find your UNIQUE business and blogging voice, one that sets you apart from the crowd Read More

Even when your startup is a one-man show, you will soon find that you are “out of control,” unless you start organizing and writing down how and when key things need to get done. Like it or not, you are now entering the dreaded realm of “formal business processes.” The right question is “What is the minimum that I need? Read More

Designs can work together to make your business a success. These designs are: Logo Design, Web Design, Brochure Design and Banner Design Read More

The other day, my friend Kelley Robertson wrote an outstanding article: Is Your Sales Training Putting Your Sales Team At Risk? The article prompted me to think about: Why is product and sales training separated? What would happen if we integrated our sales methodologies and training into our product training? Read More

Some small businesses can be founded with one market in mind only to find a totally different market where their products and services are much better accepted. One example is Matt Paxton, whose four-year-old company Clutter Cleaner started with the idea of relocating seniors only to discover a much better market in aiding "extreme clutterers," those who collect so many things it begin interfering with their lives. Read More

In this review of the book "Social Media 101" by Chris Brogan, Pierre DeBois gives an overview of the tactics and tools you should have at your command after reading. From blogs, to video and audio to LinkedIn, this review gives you a peek into subjects Brogan's book covers. Social media has become a major field for businesses and marketers of all kind. This review suggests another possible resource teaching small business owners to harness the power of social media for their needs Read More

Everyone seems to agree on the need for more entrepreneurship and small business activity to rebuild the economy after the harsh recession. Here's a cool report from Inc magazine writers Adam Bluestein and Amy Barrett with some concrete suggestions, specifically 16 steps, to get us to an environment more friendly to the kinds of entrepreneurship experts say we need to rebuild our economy. Can we make them a reality? Read More