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It takes a lot to coordinate and organize a massive 5-hour event, especially when you're marketing the event for charity in a small rural town. This feel good marketing story helped raise $100,000 for cancer in one day because of three key reasons Read More

How do you view your brand development initiatives? As a cost? Or as an investment? Learn why it’s vital to the growth of your brand and success of your business to view your brand strategy as an investment Read More

International Trade, Importing, Exporting are competitive fields. You have to keep up with your partners and competitors. Some resources mentioned in this post Read More

You may be laughing to yourself about the statement we have made. How stupid it is to change the world one customer at a time. How long does it take to change the world one customer at a time? Unfortunately, I don't know the answer to that question myself. But one thing I do know, it works Read More

A look at five small business case studies presented at TechCrunch's Social Currency CrunchUp that leverages social media to help increase sales & business Read More

Too many entrepreneurs confuse motion with momentum. We all know someone who repeatedly tells us how “busy” they are, when it’s hard to see what they get done. Momentum is moving things forward (mass x velocity). Founders or employees in constant motion, but with no momentum, will kill any startup Read More

Leadership is a term used by many, but sometimes understood by only a few. Again and again I feel compelled to question ideas about leadership that seem to be based on beliefs, rather than science. In my opinion, there are two groups of people misinterpreting the term leadership, and I call them the "princes" and the "priests". There is a group of people who claim that "leadership is different from management", in the sense that leadership is about inspiration and "giving direction," while management is about execution and "maintaining direction." Read More

Building a large, resource-intensive company does not have to require substantial start-up capital. This article shows how large companies think about money in order to minimize their risk Read More

When going after multiple niches, it sometimes helps to portray yourself as several different companies. This article explains why. Read More

Have you ever thought about showing a client how your service can increase their enterprise value? Here is a way to help you increase your sales by doing just that Read More