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It’s a Saturday. It’s past 5:00 PM. I’ve been locked up in an orchestra rehearsal room with eight other unpaid compatriots for the last seven hours. That was after two hours of prep at home this morning. It was an “extra” meeting of the Cobb Symphony Orchestra Board of Trustees. We’re in the midst of a search for a new Executive Director and trying to figure out how to survive financially in an economy that has absolutely hammered non-profits coast to coast. We’ll be fine, but only because the group is so fully committed. The time and effort, though, is really wearing. It’s almost like having a second full time job Read More

When I was in college I ran a typing service. This was back when most people wrote rough drafts in longhand and typed the final drafts onto a computer...whic Read More

How important is sharing small business news with your network of connections and what are the best ways to go about it? (This applies to BizSugar members, of course, but also to anyone else who uses social media.) Sharing small business news or other information of value is a form of marketing whether you realize it or not. See also the video from Greg Fry of Bloggertone, whose posts appear regularly here on BizSugar.com in this latest edition from our BizSugar blog. Read More

It is still true that people buy from people, and they won’t buy from sales people they don’t like. Kelley Robertson points out seven things sellers do that buyers hate. Learn to avoid them Read More

Advancing sales requires a that you obtain a complex set of commitments that provide access to individuals within your dream client’s company, as well as access to the information that will allow you to win and to succeed for your client once you have done so Read More

Here's a timely business strategy... "Coupon redemption has risen 360% since 2008. It appears that a frugal lifestyle, is becoming fashionable, and coupon use can help encourage frugality. Lately, it’s all about the art of getting the deal, and coupons — and how much you save when you use them — can be a big part of that, earning you bragging rights. Read More

In kicking off a session with a bunch of sales reps and managers, I always try to start with a group discussion that establishes a common bond. Last week I decided to focus on something a lot of customers say that derails a sales call. The first thing I did was project the following words up on the wall:

You don’t understand. We’re different Read More

Yahoo Answers is commonly referenced as a top social media site for small business owners. Its strength comes from its ability to help SMBs establish authorit Read More

The about us page on a website serves as the great purpose of informing our visitors what our business does and what we can help them with. However, it is not the coolest kid in school and truly how many of your website visitors actually make it there? Probably not too many, since the home page seems to be the place to give a little snidbit about the business and the about us page is just a place to go for more detail. Let’s reinvent this page to make it popular and make it a place our visitors will want to check out on a day-to-day basis.
Here is what you can do to make the about us page cool for your viewer Read More