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With the importance of content in online marketing, many businesses are hard pressed to come up with original articles, blog posts, videos, images, presentations, etc on a regular basis. There's a myth that once you publish something, that all who matter will see it. That's simply not true. Read More

Here's a good blog post about how to get your news story in the news media and on television. Read More

There is no hotel on Santorini that doesn't look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that a Read More

I'm a BIG believer in social media and outreach via social networking sites — which is why I'm constantly taking about Twitter, LinkedIn, Digg and Facebook and the value they hold for entrepreneurs. But something I haven't covered is how to know whether or not your efforts are truly beneficial — measuring the ROI. Read More

These are the best of the stores, these are the worst of stores. 2 tales of 2 competitors, with the small business, the one that cares, the one that provides solutions for the customers' needs...being the winner. (That's the way it always is...) Read More

There are hundreds of different internet marketing ideas that can be put to use on your small business website, but as with all things in life, quantity isn't everything. As a matter of fact, internet-savvy consumers will often immediately leave a site that is nothing but a barrage of flash, noise and sales pitches. The key to successful marketing Read More

Huh? Did I just hear my customer say that? WTF? Read More

How should we be training sales people in the new era of sales, Sales 2.0? What are the initiatives and topics we should focus on? That was the topic of discussion for Christian Maurer, the Ultimate Sales Executive Resource. Read More

Forrester's recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We've clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. If they have it right, Read More