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Small business owners can study what works in the world of Facebook by looking at strong and not-so-strong examples via celebrities. You can search "facebook sales marketing pagerank" and such terms will help you find more examples to look at. Read More

An interview with Don Gabor, author of the new How To Turn Small Talk into Big Deals. Read More

While many businesses have realized search engine marketing is a smart way to grow a business, some launch a website, start-up a PPC campaign, or invest in professional SEO, and neglect to spend time optimizing their efforts, leading to low conversion rates to less than stellar search engine rankings. The good news? A variety of tools are availabl Read More

Face it, as sales people we can be really boring. We're predictable, and in most cases we sound just like the next guy. Being boring is a guaranteed way to commoditize our product or service and drag our sales cycle out much longer than it has to be. Listen to today's podcast and then do the following: 1) Make a list of all the mediums you Read More

Cold calling is described in heroic terms: beating a path to the prized customer; crossing the many obstacles and walls of protection to find the elusive buyer; wrangling and competing against the many other sales people pursuing the same prize. After breathless battle and hard work the sales person... Read More

New to Twitter? Thinking about joining this cocktail party that never ends? Here's a few No-No's to avoid at the start. Read More

Want to help end the recession? Jerry Kennedy suggests a shift in your perspective and a change in the way you process the information coming at you from all around. Read More

There is a black plague sweeping across the Twitter world— a force threatening to destroy the very piece of personality that we all love..The black plague fills up your inbox with dank— meaningless fodder and then throws your account into a chaotic mess. We are all infected with this disease— at least once or twice a day. We have all experienced Read More

We've been misled as to the benefits of social networking sites. Many of us are finding that these tools do not live up to the hype, especially for small business. Once we start digging deeper, we're finding a lot of challenges. Are you thinking of using Facebook, Twitter, or the like in your business? Before you go any further, consider the fol Read More