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Understanding consumer behavior—what your target customers think and feel and how they buy—helps you better market your business. Here are the Read More

If you want to help someone sell better, show them how, don’t just knock the other methods. Sales is not black and white, neither is success. Read More

Knowing why you win, won’t help when you lose deals, if you want to avoid being a stranger in your own deals, learn to understand why you lose, and change. Read More

To leverage Gaps, you need to create a knowledge base not around your products, but buyers' desires, preferred means achieving them, and why they may miss. Read More

Why do sales leaders hang on to under-performing assets - like reps? Many trade in their phone at the first sign of trouble, is their team less important? Read More

A sales process is a guide of sorts that every sales person needs to follow. There is a generic sales process that is followed by sales professionals all over the world and there is also a separate process for each and every company.
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It can’t be taken for granted that once users get to know your website, they will surely become your customers. You need to take the right steps to turn your visitors into customers. Let’s see what are the areas you can focus on to convert your visitors into customers. Read More

Motivation is such a nice word it masks the reality of no sales. Nothing motivate more than success, which comes from executing, not talking. Read More

It’s a fact: not all leads are created equal. You might be tracking them all in your customer relationship management (CRM) software, but you absolutely should be treating them differently. Read More