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Don't look now but Willy Wonka is back and his name is Tiger Woods. People are buying Nike Platinum golf balls in hopes of finding their "golden ticket" for some tee time with Tiger a la Willy Wonka and the Chocolate Factory. Nike's marketing campaign builds on the classic children's story to resonate with golfers in a modern-stay fairy tale Read More

How small business owners are currently using social media, their concerns, and some valuable social media resources! Read More

We can all use reminders to vacation. Rest, re-creation, time away from the job lets you recharge, reignite, reconnect. Many, many times I find the best solutions come to me when I'm not sitting at my desk. Read More

Sales professionals receive a lot of advice to pay attention to the other person, focus on their needs, subordinate our own ego, and so on. But many have a hard time squaring that with honesty. After all, they're in business to make money. This article explores how successful sales people resolve the tension between putting customers first while Read More

The National Federation of Independent Business monthly Index of Small Business Optimism was basically unchanged in June, falling 0.1 points to a recession-level reading of 89.2. "The top concern of small business owners today is inflation — the first time since January 1981," said NFIB Chief Economist William Dunkelberg. Read More

Being first doesn't guarantee success. If anything, being first is fraught with more peril; since you don't have anyone to copy or compare to. And, depending on how innovative your product offering, you might be too early for VCs to get it too, making raising money even harder. Often, when a space heats up, after the first few companies have gone Read More

24/7/52. What this phrase means is twenty-four hours a day, seven days a week, and fifty-two weeks a year; this is the golden rule if you are marketing and selling your business unit's product line. Your marketing and sales efforts should never close, which means that you have 525,600 minutes a year to be open and to make sure that your business Read More

Cool links! Read More

Commitment to a goal or person or ideal is a very powerful step. Great things happen when you do. This post explains why. Read More