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'We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer — But to me, nothing could be further from the meaning of good design. Design is the fundamental soul of a man-made creation.' Read More

The Gap, once famed for its funky TV commercials, is promoting its new line of denim wear not on television but on Web advertising and social media. The new ad campaign, titled “Born to Fit,” includes no TV commercials and places a greater emphasis on Web advertising and social media — Facebook, specifically — than any effort in the retailer's his Read More

I've just read a really interesting article in PR News about how listening to and engaging in social conversations online is the key to customer relations success. I totally agree with the argument and am constantly telling my clients that tapping into potential and existing customers' 'thinking' is one of the most powerful pre-sales tools you can Read More

The Socialnomics-Social Media Blog has compiled a comprehensive list of stats from all kinds of sources to prove that "Social Media Is Bigger Than You Think." Watch the video after the jump. Read More

Ebook Internet marketing for small business, whether the ebook you create will be sold as a product or used for marketing purposes, begins with locating search engine keywords appropriate to the topic in which you are interested. To get started, Scott Brooks of HowToWriteEbooks.net has created this video showing how to use the "Ask" search engin Read More

Business.com is doing a study of the business social media landscape. Take survey to include your business and get free report. Read More

In this video, part of a series called "Who Pops Your Popcorn", business consultant Rod Alan Richardson of www.rodalan.com gives a wonderful overview of marketing for small business. In the interview, Rod insists that marketing is particularly important in small business where, he says, there is no room to delegate the responsibility to someone Read More

The idea is to create a strategy, implement your plan and then duplicate the process over and over again. Read More

Do Executive Summaries create an incentive or disincentive to read white paper content? That was the question posted via a Twitter polling site last week. You can see the results of this poll, and three key points that will help you to craft better Executive Summaries for your white paper. Thanks and I welcome your feedback. Jonathan Kantor Read More