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In continuing with my series of quick social media tips (check out 5 tips for LinkedIn and 5 tips for Facebook) I'm covering some tips for business use of Twitter here. I've actually written about some of these tips in great detail before in this free ebook - Twitter for Business, but this can act as a quick primer for folks who like their info sn Read More
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If you've read this blog for any amount of time you know that my definition of marketing is getting someone who has a need to know, like and trust you. And that's precisely why I give Chris Brogan and Julien Smith's book Trust Agents in the must read category. This is blatant promotion for someone who's earned my trust, as I hope I've earned yo Read More
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Think how successful business people got connections and built relationships in the 1940's, 1950's, the 1960's, the 1970's, etc. I'm talking WAY before we had Twitter, Facebook, YouTube, etc. etc. I'm talking way before computers. Hey, I'm talking even before Bill Gates was born!. To build success in business, you have to build quality rel Read More
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QR Codes. In Japan, they're just about everywhere and they have transformed the way brands interact with consumers. They feature on TV advertising, business cards, products, websites, newspapers, magazines, posters, direct mail, outdoor ads, and even graves! In a Japanese survey conducted way back in 2005, 73.3% of respondents advised that they ha Read More
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Tips for small business advertising include an understanding that not all advertising can be expected to increase sales directly. Check out the following article from Entrepreneur.com appearing in thestreetadvertising.com. Other objectives for an advertising campaign might include raising awareness, product recognition and brand loyalty. Remember Read More
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A new study suggests that people from different cultures read facial expressions differently. East Asian participants in the study focused mostly on the eyes, but those from the West scanned the whole face. In the research carried out by a team from Glasgow University, East Asian observers found it more difficult to distinguish some facial Read More
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This video from buildamovement.com looks at small business branding particularly for companies under five employees. Certainly, branding has long been an establish approach for big business and multinational corporations, but branding can also be an important issue for small growing businesses. Perhaps the most interesting point in the video is th Read More
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Are you looking for ways to inspire creative thought in the workplace? Want more ideas from your employees? The short answer is you can't make people more creative. What you can do is create an environment that encourages and fosters creativity. Here are some tips on how to achieve just that. Read More
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Retail selling can be difficult, but providing sales training for your staff on these collaborative sale methods will boost your sales effectiveness. Read More
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Successful selling is more about quality than it is quantity. Read More
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