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When planning marketing investments it is important to understand onsite targeting is much easier to deploy and not subject to the heavy regulation that network-based targeting is. There is no need for the button, no best industry-wide mandatory principles to adopt and follow. Read More

A post on the sitelinks feature in AdWords that is now available for some advertisers.Google has extended their reach for relevancy and choice even further by Offering Ad Sitelinks to select advertisers (Ad Sitelinks will only appear for advertisers whose ads meet a certain high quality threshold).
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This week saw the birth of the Apple iPad. In spite of initial skepticism Steve Jobs has decided that the tablet has a future, and he is right. It will also change the way we search. Pandia argues that publishers should support at tool that lets tablet users safe the web and subscription based content at the same time. Read More

The recent blast of snow and wintry conditions has highlighted how unprepared the Ireland and the UK was for the weather front. With schools closed and employees unable to get to work it is the hosted solutions that keep businesses going. Read More

As Gen Y continues to mature and grow they’re becoming increasingly important to your marketing efforts. Do you have a marketing plan and budget that reflects reaching them efficiently and correctly?

This quote from Gordon Gould will make you begin to think about the power of Gen Y and your business. Read More

As of the end of 2009, Twitter now has over 75 million user accounts registered. This is what RJMetrics found through their Twitter data analysis. Read More

Customer service is a HUGE issue for small businesses these days because of increased likelihood bad customer feedback will wind up not as a complaint lodged only to you personally but published for the world to see online in a feedback forum. But how exactly do you make sure you are providing good customer service and avoiding the kind of online negative feedback that can bring you and your comp Read More

We measure performance based on how we have done in the past as well as by how others are doing. This is called benchmarking. This article will help any entrepeneur get the most out of this activity. Read More

If you have used Blogger to set up a blog, you now need to use this “How To” in order to set up Google Analytics to track visitors. No use setting up a blog and not knowing anything about it. Read More