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The role of the professional salespeople continues to change, and it continues to require more critical thinking and creativity. In order to succeed in sales, professional salespeople need to be resourceful, and they need to bring their creativity, their imagination, and their ability to identify and manage resources to bear on their prospect and customer’s challenges and opportunities. Read More

One of the ongoing debates with white paper marketing is whether to require user registration for your white paper or to offer it as a free download.

This blog post will provide you with some valuable advice on how to use both methods as a way to measure which tactic is more effective in generating high quality leads and new business opportunities. Read More

Enthusiasm transfers emotion from the salesperson to the prospect, right? Enthusiasm is contagious, yes? Enthusiasm breeds more enthusiasm, correct? Enthusiasm sells, doesn't it? Or does it... Read More

If a crisis or opportunity happens, you need to be able to get in touch with business professionals, like your PR consultant or lawyer, quickly. Read More

People often come across the trademark sign in their life. Sometimes they have to perform a Trademark Search for study or professional purposes. However, one should know what a trademark is before beginning the search for it. The article will provide you knowledge and some very basic information about Trademark. Read More

What is copyright law? This answer is unknown to many and so through this article, we are trying to provide you some basic information about copywriting and its laws. The Copyright Act, introduced in 1976, had ushered in the copyright laws. Read More

Even though I’m not a parent, I believe that parents often have concerns about letting their children use social networking sites such as Facebook and Myspace. Read More

This is a short post on a new kind of interactive display retailers will soon use with mobile purchasing. The displays will increase the need for better integration of offline/online consumer experience, as well as improvement of analytic measurement tools. Read More

Working through the needs when starting a business. This is part 2 in a series. Focuses on Marketing and Advertising effectively. Read More