HeatherStone commented on the following stories on BizSugar
Towards a Mobile-Centric Social Media World
"Hi Cendrine, Mobile numbers are certainly sobering, especially for those businesses, marketers and publishers who still fail to take them into account when creating their strategies. I suspect these individuals don't realize just how vast a mobile audience they are still overlooking. But, assuming trends continue, ignoring this growing group of consumers could be increasingly dangerous. "Optimize Twitter to Maximize Small Business Results
"Hi Rebekah, Great tips! Optimizing your bio on Twitter is especially important. This is the most important real estate on your Twitter account. When people decide to follow you after something you've tweeted, this is how they really get to know you and what you do."13 Website Mistakes to Avoid... - Papermark Blog
"Hi Janice, My two cents? We see a lot of business blogs here on the BizSugar community. It's a fine line between letting customers know who's behind the scenes at your company (so they feel comfortable doing business with you) and making a blog or website all about you. Thanks for sharing."Gary Vaynerchuk: Social Media Reach is Overestimated
"Hi Ivan, I like Gary's central concept here and, of course, it makes perfect sense. If you're doing your own social media marketing, at the end of the day sales has to be your yardstick for success, whether you have a product, service or are an affiliate for someone else's product or service. I think the problem comes in when what you're selling is eyeballs. If, like most publishers, you are trying to create a brand that draws a maximum audience so that others will want to advertise or do some other kind of deal with you, then numbers must be your goal. The terrible irony there is that, even once you do all this, advertisers or other partners may discover that your huge audience doesn't end up translating to sales or conversions for them and ultimately move on. "The Personal Cost of Entrepreneurship
"Hi Takis, Thanks for sharing. I believe entrepreneurs who worry about the money first are missing the point. Create something valuable, really valuable, and the money will come. I also agree entrepreneurship is disruptive -- because that value is usually new. If someone else has already created it, what's the point?"Redesigning Your Website to Better Appeal to Customers
"Chris, Obviously, if you've gone a while without making changes there's probably reason to be worried -- especially when it comes to how search engines are treating an older site that hasn't seen upgrades in a while. But it's also important to focus your efforts where they count and not mess with success. I'm wondering if you have any rules of thumb for figuring out not only if a website needs an overhaul, but which parts specifically could use the most work. "Subscribe
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
Things You Need To Know This Week – January 30, 2015
"Hi Michelle Mangen, Thanks for sharing. A bit surprising to hear the influence Instagram and Facebook still have on college students given the often reported loss in interest among younger users for FB. It makes you wonder if the claims about this supposed dip in popularity are really true. "