HeatherStone commented on the following stories on BizSugar
10 Ways to Increase Sales with Guerrilla Marketing [infographic]
"Quite an informative infographic. Many infographics lean too heavily on the "graphic" and less on the "info", but this one is really choc full-o' stats and tips. I especially am interested in the tip on gamification, which sometimes is omitted in marketing strategies. Great job, and thanks for the post!"Pros and Cons of a Landline in your Small Business
"Interesting discussion and well-worth having for small businesses. In fact, we've experimented with both. There can be cost savings for switching away from landlines and especially some added features for comparable cost, but be ware. This is not always the case including with some very cost effective flat fee calling plans offered by landline providers. Not all plans are the same. Be sure to compare! "How long does SEO take to get results?
"David, Increasingly clients are asking for benchmarks and SEO and social media marketers (whose answers to these questions would no doubt be very similar)are employing them, even if only to get a sense of momentum in certain areas. Top ranking for specific search terms or a certain level of "engagement" on Facebook or Twitter. The question then becomes, what do these benchmarks really mean? Which benchmarks translate to actual success and how can we tell? Which ones translate to conversion and how do we measure this? What number of unique visits do you expect by a certain time and why? If your clients haven't started asking these kinds of questions, they will soon. Coming up with reasonable answers is a whole new challenge in an evolving market. "If your new client has been happy with crap for years, they'll want more of it from you now
"There is nothing worse than dealing with a client who's intent on going down a road you know is counter to their goals. You are essentially ham-strung to make improvements, yet receive the blame for the failures. What I do is make my recommendations and try to move forward. But ultimately you have to make a choice: either do what they want, or if it's too much of an ethical sacrifice, it might be necessary to "fire" the client."Investors Fund Solutions Rather Than Technology
"One thing I really agree with is that bit at the end, maybe waiting until the next round to boost that ground-breaking technological idea, using the success from a well-researched, well-thought out and perhaps more feasible idea as a launchpad. Interesting post, Martin."Is Pinterest a Girl Thing?
"I wandered over to Pinterest a couple of days ago, thinking it never hurts to try out a new social media flavor. But as a woman, I even have to say it's really girly. Not that it isn't a helpful site, but I think females who like to socialize with females gravitate towards it. Pinterest's male counterpart, Gentlemint, will, I think, be a turnoff for the female population. I suggest the owners of these two social media outlets join forces. The gender bias is strange, no?"The Kind of People I Want To Work With At My Startup
"It is always ideal to hire and work with honest, above-board people. It's a shame that many people are in fear mode, with the recent economic unrest. I think everyone's integrity is put to the test in these tough times, and unfortunately those good employees a small business owner takes pains to hire can turn into bad ones pretty darn quickly when under pressure. But anyway, great post. Good ideals!"Subscribe
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Ignore Your Audience, F*** 'Em, Be A Leader First
"Hmmm...I don't know what to say about this article...almost anything might get me in trouble, haha. But I definitely think it's worth a read. There are merits to both arguments that Jason presents. My best advice is to run silent and deep about this stuff, lest it bite your posterior later on. Great post!"