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A site filled with interesting, engaging information can only do so much if your audience cannot find it. Getting high-placed rankings for specific keyword searches on Google can be the difference between a successful website and an unsuccessful one. But by integrating your blog into your company’s Read More

Americans average close to 33 hours a week online, whether it’s conducting research at work, reading email, catching up on the latest industry news, or following friends on Facebook. As a result, many researchers say, the Internet may be shortening our attention spans. So what does this mean to bus Read More

Generation X, born between 1965 and 1976, may not match baby boomers in numbers, but they’re a worthwhile target nonetheless. A recent survey of marketing experts ranked Gen X the second most important marketing demographic behind boomers. Why? As 30- and 40-somethings, they are entering their peak Read More

Most businesses would argue that email marketing is one of the most powerful prospecting tools. In fact, spending on the medium is projected to reach $2 billion by 2014, according to Forrester Research. Not only is opt-in email marketing affordable, it also generates a response rate between 1 perce Read More

Approximately 2.3 million students graduate from college every year, and they collectively spend $40 billion annually. And most of that money, studies show, is spent on new brands as graduates look to redefine themselves in the next phase of their lives. Here are some tips to reach this important a Read More

Kerry Lauricella, owner of Lauricella Construction Company in New Orleans, wanted to expand his business and increase market share. Although his advertising was successful in creating a desire for his services, most people quickly forgot the company’s name and randomly chose a competitor from the y Read More

There are more than 480 million people in the world age 65 and older, according to the U.S. Census Bureau, and that number is expected to nearly double by 2030. Indeed, this important demographic is growing, and changing, and seniors want to build a relationship with businesses that cater to their Read More

Blogs are hot. According to a new study by eMarketer, more than half of all Internet users read blogs at least monthly, and by 2014, readership will rise to more than 150 million Americans, or 60% of the Internet population in the U.S. Given those statistics, your blog can be a great way to collect Read More

Successful salespeople are selective about where and with whom they spend their time. They are out looking for “real” buyers — customers and prospects who have both money and the ability to buy. Every minute you spend with an unqualified prospect is time not spent with a qualified one. To that end, Read More

You may wonder why Rob Langstaff, the one-time president of Adidas Japan and Adidas America, would leave one of the largest and most successful shoe companies in the world to go off and start his own business. Simple: He recognized that the market lacked men’s footwear that could work in both a cas Read More