Many decades ago master marketer John Caples revealed an insight into marketing that's even more powerful today than it was then...
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Ianbrodie submitted the following stories to BizSugar
A Decades Old Marketing Tip That’s Just As Powerful Today
Posted by ianbrodie under Direct MarketingFrom http://www.ianbrodie.com 4274 days ago
Geoff Ramm spills the beans on how he buit his authority
Posted by ianbrodie under Success StoriesFrom http://www.ianbrodie.com 4315 days ago
Find out how marketing speaker Geoff Ramm built his authority (and his #secretsauce for winning clients)
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Google's "Zero Moment Of Truth": Why They're Right And Why They're Wrong
Posted by ianbrodie under Online MarketingFrom http://www.ianbrodie.com 4371 days ago
Google recently released their Zero Moment Of Truth book and concept. It makes a lot of sense - but they haven't got everything right...
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Winning Clients With The "Potting On" Strategy
Posted by ianbrodie under MarketingFrom http://www.ianbrodie.com 4381 days ago
Everyone tells you to keep in touch with your potential clients. But it's not enough.
To successfully nurture relationships and win clients you need to do more. This articles shows how lessons from gardening can shape a successful approach. Read More
To successfully nurture relationships and win clients you need to do more. This articles shows how lessons from gardening can shape a successful approach. Read More
Marketing Presentation Tips: Holding Your Audience's Attention Right To The End
Posted by ianbrodie under MarketingFrom http://www.ianbrodie.com 4383 days ago
Marketing Presentation Tips: How to grab and hold the attention of your audience right to the end of your talk.
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The Twin Track Strategy For Startup Professional Firms
Posted by ianbrodie under StartupsFrom http://www.ianbrodie.com 4478 days ago
One of the stories I hear the most often from struggling solo professionals or small firms is that they did well for a couple of years after starting up and then just kind of plateaued. This blog post shares an important strategy to avoid that killer dip.
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Get Clients With Linkedin: Developing a Powerful Profile
Posted by ianbrodie under Online Marketing(Editorial) 5103 days ago
How to create an effective Linkedin profile to get more clients for your consulting, coaching, accountancy or legal busines
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Is it better to be Truthful, or Interesting? An Twitter Argument Gives the Answer
Posted by ianbrodie under Social MediaFrom http://www.ianbrodie.com 5188 days ago
How an argument over Twitter showed me a thing or two about ethics. In particular, whether it's more important to write interesting material that attracts readers - or to give them the very best advice.
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10 Linkedin Tips for Professionals
Posted by ianbrodie under Social MediaFrom http://www.ianbrodie.com 5384 days ago
Made Hot by: robertbrady on August 3, 2009 5:06 pm
nterest in Linkedin from lawyers, accountants and other professionals has taken off recently.
And it makes sense. Despite the hype over Twitter and Facebook, Linkedin offers the greatest opportunity for professionals to make connections that lead to business.
Never one to skip jumping on a bandwagon, here are my top 10 Linkedin tips for pro
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Let's face it: professionals hate selling.
Consultants hate selling. Architects and surveyors hate selling. Accountants hate selling. And lawyers: lawyers really hate selling.
And we don't just hate the act of selling. Many of us hate the entire concept of selling. We feel it's beneath us. It's demeaning. We're experts in our field — we
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