Lyceum submitted the following stories to BizSugar

Top Story: What Your Small Business Can Learn from Apple

Avatar Posted by lyceum under News
From https://smallbiztrends.com 1675 days ago
Made Hot by: ObjectOriented on March 4, 2020 11:45 am
How does one of the largest and most recognized companies in the world (Apple) make its money? More importantly how has it stayed on top for all these years?
In this week’s roundup, an infographic by SellYourMac goes beyond asking how Apple makes its money. It looks at how Steve Job created a cult Read More
You can use storytelling in many ways. Listen and find out. But do you have to tell if it is based on a true story? Carina and Martin are having a discussion on this topic.

Show notes with links to articles, blog posts, products and services:

All Ears
Our conversation with Carin Hansdotter B Read More
Don’t you think it is time to celebrate George Washington Day on February 22? Read Allan C. Miller’s piece, A Presidents Day perspective on the nature of a free press. I have had the following quote from George Washington (March 15, 1783) on my Facebook page:
“the freedom of Speech may be taken aw Read More
High profile startups like WeWork took a beating after their IPO launch failure. But the proliferation of people interested in startups remains a constant. Startup managers seek talent. They remain eager to shepherd new startups to success.

Do you feel you could do the job? Read Be A Startup Sup Read More

Free Book Excerpt: Ignore Your Customers (And They'll Go Away)

Avatar Posted by lyceum under Marketing
From https://smallbiztrends.com 1687 days ago
Made Hot by: AmyJordan on February 20, 2020 11:18 am
Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good.

Micah Solomon’s book, Ignor Read More
If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising influences their purchases. So, what exactly does s Read More
There’s no lack of people telling you to go find your passion and dream really big. But, why does it seem like when we try, we so often end up falling short and more overwhelmed than when we started? On the Small Business Radio Show this week, Liz Forkin Bohannon, founder of international fashion b Read More
California sought to make it more difficult for businesses to hire independent contractors with the passage of California Assembly Bill 5 (or AB5). But the gig economy shows no sign of slowing down. A new study from Mastercard predicts double-digit annual growth for the industry over the next five Read More

PodCoast Potluck Conference [podcast]

Avatar Posted by lyceum under Social Media
From https://egoist.blogspot.com 1692 days ago
Made Hot by: bizyolk on February 15, 2020 12:52 pm
Breaking News! The first unconference on podcasting in Sweden, will take place in Gothenburg, on March 13 - 14. I am involved in this endeavor, together with some fellow podcasters.

Show notes:
What kind of snacks and beverage do you enjoy at a conference? - Lyceum on Instagram
Unconference - Read More
Well I know we’re into a new year now, because my first conference of 2020 just ended. Zoho’s annual analyst event took place in Austin, Texas this week and as in year’s past I had a chance to sit down with CEO and co-founder Sridhar Vembu for a wide-ranging conversation. And quite literally we h Read More
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