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The process by which a person decides to purchase is rife with many factors, often the result of their customer service experience. While most of the buying process is dependent on the user’s needs and values, you can actively or indirectly influence their decision. Read More

With the rise of social media, marketing strategies have undergone a shift and placed social media influencers at the front and center of campaigns. Depending on the product and influencer audience, this type of marketing strategy can successfully boost a company's image and bring that company into Read More

Effective content marketing strategies are innovative, up-to-date, and engaging for your target market. They should be available to potential customers no matter how or where they want to make a purchase. Competition is fierce, with almost 70% of businesses actively investing in content marketing. Read More

Today’s consumers want the freedom to search the web for the products and services they need wherever they are online. The buyer’s journey consists of a variety of touchpoints where customers engage with a brand. What is omnichannel marketing? Customers want to know that the brands they purchase fr Read More

If others are talking about your brand online, you better hope they are saying nice things. Are you listening to what they are saying? Your online presence on social media plays a critical role in how others perceive you and your business. If people are happy with and like you, others will know. In Read More

You might be thinking, “I don’t choose my customers; they choose me.” Well, yes and no. Customers choose to spend their money with you – or not. However, you have the right to either not take on a customer or fire one. Why would you turn down money and do that? Because some customers are unreasonab Read More

Google is starting to place more emphasis on user experience as playing a pivotal role in differentiating good content over bad content. And SEO strategies, including building quality links to your site, put video content on the front lines. Even though video content can’t be read in the same way a Read More

Everyone is familiar with the term branding, but it has different meanings to different people. Social media marketing helps businesses raise their brand awareness. From a consumer perspective, the term branding suggests companies like Nike, Apple, Google and Xerox. Google and Xerox have even becom Read More

Small business owners have unique marketing challenges. The larger brands have higher budgets and more resources to get their message out. However, there are many cost-effective options to include small business video in your marketing initiatives to connect with prospects online. Video marketing h Read More

Small businesses need to focus on both the online and offline marketing initiatives that are either currently working or the ones that provide the best ROI. Read More