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We spend most of our day on social media, and as you can imagine, we’ve seen everything. I thought it would be cathartic to share our top social media pet peeves. Read More

In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? "
Find out my response - and more! Read More

I do not have a silver bullet or a crystal ball that will give you results. But, I can tell you how you can get started and how you can maintain your efforts without the crash and burn that I see so many people experience. Read More

There are many ‘oopsies’ that can happen in business – and many are honest mistakes.

Then, there’s just plain stupidity. That’s where I come in and I’m willing to take the fall on this one.
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Whether it’s 2016 or 2026, my ‘predictions’ remain unchanged: Social media is a relationship-building tool. Change is ever-present, but people are still the same. Read More

I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, I have three ‘truths’ that I advise every business – regardless of their goals, their target or their industry. Read More

Social media is a relationship-building tool, a means to establish or enhance relationships – and LinkedIn is no exception. You may only need a few minutes – but make them count with conscious, thoughtful effort. Read More

Many are programmed to think like my parents did… go to school, get a degree and get a good job. I did all of those things and I was miserable.

Why can’t I work from home with a bigger vision for the future? Why not a collaboration of other people who want the same thing? Read More

I work from home. And I work with my husband. All day… Every day…

Depending on your preferences, this could be a dream job or your worst nightmare.

For me, though, I only wish it were that easy to categorize.

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Want to know how to break through the noise and stand out? Learn how to engage your audience with a fun concept and work smart, at the same time! Read More