BizSugar.com › User › centralpawebster › Published

Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… Read More

Ask almost anyone how things are going these days and you’ll likely get the reply “busy.” But do we only have ourselves to blame for perpetuating this cycle of busyness? Read More

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer.
Read More

The video snippet app named Vine just celebrated its first birthday, and I’m pleasantly surprised with its user-friendliness, how it caters to our short attention spans and the potential to help businesses engage an audience. If you haven’t embraced Vine yet, here’s a quick guide to diving in! Read More

I have said this many times before, but it’s worth repeating: offer valuable information that addresses the needs of your audience and they will be naturally attracted to your brand! That attraction is the foundation of the know/like/trust, which can eventually lead to sales. Read More

With the recent Facebook algorithm changes, is it time to make a gradual exit from Facebook business pages in favor of Google+? Read More

As a society, we encounter so many distractions that we’ve become poor communicators. I’d like to see that change. Learning to better communicate with the hearing impaired may actually help to improve your overall communication skills. Read More

Every day I interact with a variety of service professionals – friends and colleagues –and I’ve noticed that some of them pin their hopes on the betterment of a fractured working relationship with clients when the reality is that it’s probably better that they cut the cord.

Read More

We give away our time - and expertise - by offering free consultations. But, is that part of the sales process? Find out why we started charge for consultations. Read More

Small businesses are easy targets. Small business is a great attribute in a free society but there are many unnecessary burdens that inhibit our growth and survival. Read More