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Do you ever find that you don’t follow your own advice? I do! I tell my clients to formulate an editorial calendar and write their blogs a day to a week in advance. Yet, I’m grasping for a topic the afternoon of launch. Ordinarily, I would get down on myself for not following the advice I tell othe Read More

We are entering a pivotal time for social media marketing, particularly those who want to leverage content to play the online game. It’s crucial to come to the table with not only a strategy, but a darn good one. The opportunity is there, but it will require courage and hard work. Do you have what Read More

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again. Read More

I’m often asked to give quick social media advice or little nuggets of wisdom to pass onto the small business community. I am happy to do it because I have a lot to say about the dynamic and confusing world of social media. I decided to pull these ‘rules of thumb’ into one post, as I find that we r Read More

People don’t buy what you do, they buy why you do it. It's a brilliant concept, yet few companies actually embrace it. Getting to the real ‘why’ of the business was challenging for us, but now that we’ve identified it, everything is changing for the better. Read More

Social media is no longer the new kid in town, but for businesses trying to navigate it for the first time – or even keep up with this ever-changing beast – it can be overwhelming. I’ve heard some funny things over the years, and I thought it would be entertaining to share a few of them. Read More

t’s challenging to justify cost in a service-based business, primarily because fees are relevant to expertise, results and the level of service offered. The deliverables, although tangible to us, are not as easy to scale in comparison to a product-based business. I understand that people are trying Read More

Some people think that owning a business is a dream come true, but they have no idea how much work is involved. It’s the truth. If you’re an entrepreneur, maybe you can relate? Read More

Michael Gerber, author of The E-Myth, says that 80 percent of businesses fail in their first five years and 80 percent of those remaining will fail somewhere between years six through ten.

That statistic is terrifying!

Here’s what I’m doing to avoid becoming a statistic. Read More

When used optimally, social media should overlap with every viable company initiative and every willing individual. If we eliminate one of these factors, it would be like putting a puzzle together with a piece missing – we won’t have the full picture. Read More