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To quit social media with the limited assumption that it has no impact on sales is like saying, “I am not going to answer the phone when a customer is calling. I think it’s a waste of time and it’s not impacting our bottom line.” Read More

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word. Alignment.

To generate successful outcomes for our clients, the business must align social media to two critical factors. Read More

Gaming the system by writing long posts for the sake of reaching an ideal word count might facilitate favorable search engine ranking, but readers will tune out if you don’t provide quality and value.
What good is having your content found if people don’t find it interesting or useful? Read More

There’s so much I didn’t know before I took the leap to run my own show – and I’m still learning. Whether you’re currently a business owner or if you’re considering striking it out on your own, there’s always a lesson. Read More

I do not think about my competition. No two businesses are exactly the same, just like no two people are exactly the same. I believe we do business with those we know, like and trust. It’s the primary reason I encourage my clients to humanize their business. Read More

How many times have you had a seemingly great prospective customer in the cusp, but they did not convert? We’ve analyzed this puzzle dozens of times. I’ve found the answer is more complicated than it sounds. You must identify the culprits and learn how to deal with them. Read More

I’ve been thinking. What if we really did subscribe to the belief that everything – including us – is already perfect? What would change about how we live? How would we respond to events in life, even those that hurt us or took something from us? Read More

Not everything is roses. We all face crappy stuff. But, we cannot let these mishaps dictate our lives. If you ever feel the weight of crappiness piling up, I’ve developed a strategy that can help. Read More

Not all websites and website developers are created equal. Unfortunately, there are too many small business owners taken advantage of because they don’t know what they don’t know when it comes to online marketing. Read More

A Facebook business page is a marketing tool. We frequently need to pivot in this rapidly-changing, hyper-connected online world. It should be expected. Read More