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What we learned about writing in school is not the same as writing for the web. What I advise is relevant to anyone looking to refresh their writing style for the web. Read More

Customer service is a popular topic and one that’s used to showcase what a lot of companies claim to do well. Customer service is arguably the most important value of all. Without customers, we don’t have a business. Ultimately, here’s what customer service means to us… Read More

For anyone looking for something bigger than themselves, I hope you will find what you’re looking for – and all from one spectacular lady. Read More

Quality social media management is made up of hundreds of small details that seem meaningless to most, but must be done well to help our clients get closer to their goals. Read More

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On Friday, alone, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples. Read More

When customer service becomes pleasing the customer, at all costs – even when it’s to their detriment – there must be a reality check. Read More

One of our core values is customer service, so we’re conflicted when a client has shiny object syndrome. Do we service the customer by giving them what they ask for? Read More

It’s easy to get caught up in the day-to-day of running a business. I’m sure it’s commonplace for many of us who run a small business. We wear a lot of hats and we’re pulled in a dozen directions. It’s time to come back to center and focus ‘on’ the business. Read More

It’s important to find an outlet for expression, particularly for small business owners and solopreneurs, because they are their brand. That message is their voice. It’s what will make them relatable to other people and enable them to build trust. Read More

Robots will automate essential marketing tasks – including algorithmic writing. I’m sure my clients will sense relief if they can eliminate the time and effort it takes to develop blog posts. However, I’m neither intrigued nor fearful – and here’s why. Read More