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I’ve always been cautious about making social media predictions because the ideal social strategy is unique for every business. However, there are some trends worth considering as you evaluate what tactics will grow your business. Read More

Accountability doesn’t stem from a job title or working arrangement; it’s a characteristic of the individual. Some people are driven to hold themselves accountable while others are not. How does your team stack up? Read More

You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence. Here are a few… Read More

Do you want to position your company for all of the benefits social media can deliver? Let’s look at some no-nonsense ways you can accomplish that.
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Starting and running your own business delivers excitement, personal and professional satisfaction, and challenges. Sometimes, the challenges come in the form of unwelcome surprises. Expect to eventually encounter one or more (or all!) of the following unexpected developments. Read More

Starting a business is more than “just business:” it’s personal, too. As business owners, we often look at our company’s ascent (or lack of) to profitability and popularity as a direct reflection of our own worth. Read More

I started like many other people do in business—I wanted something different, and I was determined to get it. My expectations of what business ownership would be like were in many ways different from what it is. Entrepreneurship is a rocky journey full of learning lessons that never seem to end. Read More

For the past few months, we’ve welcomed an intern. Her 120-hour internship was the final requirement for her to obtain her Bachelors’ Degree in Communication. We thought it would be fun to talk about the internship experience – from both her perspective and our own! Read More

Most small businesses owners share a common challenge: Finding time to work “on” our companies rather than just “in” them. So, how can you get off the proverbial hamster wheel and start spending more time on formulating strategies to help your business grow? Read More

Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. When talking about social media marketing, it is just as important to invest some time in understanding what not to do when using social media for business. Read More