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It’s not about how much you get done in a day… it’s about focusing on the right things – and, as I recently discovered – at the right time. Read More

Ever wonder how important it is to monitor your social media channels? Consider this… 67% of consumers use social media networks to seek resolutions to problems with a brand. And, 60% of those who complain via social media expect the brand to respond within an hour. Read More

Recently, someone who read my post on BizSugar asked the question, “Do you think that the majority of the small companies have allocated energy, time, and resources for online community management?” Martin – this blog’s for you! Read More

How to ensure your community management efforts strike the right chord with your followers. https://bit.ly/StrellaCmmtyMgmtTips Read More

The challenges and relationship dynamics involved in serving our customers’ customers on social media. Read More

If you’re not convinced community management is essential, consider this… 50% of customers say they would discontinue doing business with a company that does not respond to a negative social media post. Read More

The five essential ingredients you need to shine like a Rockstar online! Learn how to be known as the ‘go-to’ expert in your niche. Read More

While I am a seasoned social media professional, that doesn’t mean I write about the latest Facebook updates. The people who want that kind of information can go to Google. Readers come to my blog because I offer something different. Read More

No matter how tired I am or what else is on my plate, I make the time to maintain a consistent blog schedule. I have seen first-hand the impact that consistency has on my company's bottom line. Read More

When I celebrated my first year in business, a client congratulated me and then said, “The next nine years will be the most difficult.” I thought he was being sarcastic. However, it didn’t take me long to realize that my assumption was wrong. Read More