BizSugar.com › User › lyceum › Published

Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledge Read More

Want to know what keeps me up at night? It happens to be the status of truth in our society. I remember when the Internet first came out. And I thought that it would be the final arbitrator of truth. You could look up any fact you wanted. Well, I that prediction proved partly right. On the Internet Read More

As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B2B or B2C companies, has to be heeded.
The Applied Marketing Science (AMS) “Listening to the Voice of the Cu Read More

Texas Governor Greg Abbot signed the “Lemonade stand law” on June 10, 2019, to prevent police or code enforcement officers from shutting down lemonade stands run by kids.
The governor called it a “common sense law” on his Twitter feed. Read More

Your business needs a content marketing strategy. This holds true if you don’t create any online content. Or if your content is not getting the results you hoped for. So here are some tips from members of the online small business community for creating a strategy that actually works for your busin Read More

How would you describe a great small business? We’re talking about a business that provides top notch service to its customers day in and day out.
Here at Small Business Trends we know that’s not easy. And we know this because of the small businesses we work with and report on every day. We also k Read More

A new report highlights how small businesses turn to their accountants for technology advice. AndZoho partnered with AccountingWeb on the report. It shows small businesses are asking for this advice 83% of the time. And 40% of the accountants say they are asked tech questions up to 20 times a month Read More

Making sure your sales teams are well equipped is important for any small business. In fact 90% of SMBs use proven methods to make their sales teams better at their jobs. Read More

The gig economy is allowing people to work when and where they want. And increasingly baby boomers are making up a larger percentage of this workforce. So much so, 31% of them are completing more than three gigs a week. Read More

The taste of good quality craft beer is uniquely different depending on the brewer. And these varied tastes are what connoisseurs of craft beer search for. Once they find their brew of choice, customers become evangelists trying to convert their friends and family.
A new survey by C+R Research say Read More