These stories submitted by Martinzwilling became hot on BizSugar

Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Read More
Every business leader I know struggles with the challenges of leadership, and is constantly honing their formula for success. We all wish it could be boiled down to a short list of actions, but we continue to be surprised and frustrated by new situations that seem to be beyond our thinking. Thus, e Read More
As I talk to business owners and entrepreneurs, I’m surprised at how many complain about team members who feel taken for granted, or have contributions not appreciated. As an advisor and mentor, I’m always looking for more ways to improve communication, get people more engaged, and get more done. G Read More
Many new business owners I know have learned the hard way that you can never be everything for everyone. As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Focus on a few key principles is the Read More
A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t care” about profitability, and all the big money was focused on user count growth. Read More
If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t require a subscription charge, but they certainly always require an in Read More

5 Keys to Results in the Current Marketing Revolution

Avatar Posted by martinzwilling under Startups
From https://www.linkedin.com 1040 days ago
Made Hot by: LimeWood on January 22, 2022 2:16 pm
Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing m Read More
Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. I’ve learned over the years that you need to start with specific goals, a focused strategy, and a motivated and prepared team in order to penetrate competitive defens Read More

6 Habits to Become a More Empathetic Business Leader

Avatar Posted by martinzwilling under Startups
From https://www.linkedin.com 1042 days ago
Made Hot by: logistico on January 18, 2022 4:12 pm
In my experience as a business and entrepreneur advisor over many years, I’m convinced that the days of the “command and control” business leader are gone. Your employees have higher expectations of you than just defining their job – they want inspiration, motivation, and purpose. They respond with Read More
As a long-time mentor and advisor to new business owners, I can attest to both the need for mentoring, and the satisfaction that comes from watching an aspiring but tentative entrepreneur grow into someone capable of changing the world. Business is not rocket science, and one-on-one guidance face-t Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!