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Do you have a great idea, product or service that just isn't getting the traction it deserves? You could be making one of these 5 mistakes! Read More

Your headline is one of the hardest workers in your marketing collateral. It’s a handful of words that can make the difference between your copy being read, and being ignored. This is a handy test of four U’s I picked up from Bob Bly’s Copywriters Handbook. Read More

Guest blogging isn’t a new idea, but if we’re talking about an effective content marketing plan, guest blogging is a great idea. If you choose your target blogs well and your posts are of a consistently good quality, guest blogging can be a stepping-stone to a pot of gold at the end of the rainbow. Read More

On average, 8 out of 10 people will read your headline but only 2 out of 10 people will go on to read your copy. You’re surprised. I can tell. But it goes to prove that every piece of marketing collateral, online or offline, needs a headline.

If you think you can skip it, think again. Read More

When you work in a creative industry your ideas are your bread and butter. You have to come up with the goods every day and while some ideas come quickly with a flash of inspiration, many are much harder to produce. Here are some ways to keep those creative juices flowing. Read More

Sourcing business from within your existing customer base is much cheaper than finding new customers. But if you expect your customers to keep coming back for your services, you need to be more than ok. You need to be awesome. Read More

Video marketing is one of the smartest ways to promote your brand. However, to get the most exposure, you need to accumulate YouTube views! Here are several ways you can get that viewer count, and your exposure, on the rise. Read More

When you’ve hired a copywriter, you want to get value for your investment. And quite right, too. But sometimes, the first version your copywriter sends through doesn’t make you feel any of those things. There is no need to panic or feel downhearted. Here are some helpful tips on giving your copywri Read More

The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways and even turn it into lots of new ideas. Your blog is a gold mine of knowledge and ideas. That’s exactly what your audience thinks but how often do you review your old blo Read More

For me, LinkedIn is a bit like the distant cousin at a wedding: invited but definitely not on the main table. I dabble on LinkedIn but I know there is a lot of potential that I’m leaving untapped. Whenever I put time and effort into LinkedIn I get leads but I push it to the bottom of list, citing a Read More